The AMA project is a science-based reflection and empowerment hub for change agents engaging in inner transformation in the context of socio-ecological transformation. Institutionally the AMA project is operating as a transdisciplinary research project at the Institute for Advanced Sustainability Studies (IASS) in Potsdam. Beyond its research work, the AMA project acts as a network catalyst for an emerging global community that aims at cultivating ethical and virtuous qualities of the human mind as drivers of socio-ecological transformations to sustainability.